Effective communication is an indispensable business skill, yet many contemporary business people struggle with it. Effective communication happens only when you transmit relevant meaning to your audience1. While there are obvious barriers to effective communication, such as language and culture, non-verbal communication and audience perception is subtle, meaning untrained individuals are not likely to recognize how they are being interpreted until much later.
Non-verbal effective communication:
is a valuable asset that you can use to enhance the meaning of your message.
- Eye-contact signifies integrity
- Vocal pitch encourages listeners to stay with your message
- Facial expressions, gestures, and postures can amplify the impact of your message1.
If not well-harnessed, however, non-verbal communication may distract your audience from what you are trying to say.
- Audience perceptions are mental impressions of how definite and implicit information is recognized and interpreted. Recognizing, analyzing, and understanding the perceptions and expectations of your audience can help to improve your business communication.
Use your message to reframe those perceptions into a new and more valuable reference point. In other words, “help your audience to clean the lenses through which they view you and your business”2.
Whether you are trying to sell a new idea, convince an undecided client, or negotiate a new deal, the ability to communicate effectively is a powerful business skill. As an Agribusiness major at Iowa Wesleyan University, you will learn the basics and nitty-gritty of business communication through courses such as Survey of Business (BA 100). You will also gain marketing, advertising, and negotiation skills through courses such as Principles of Marketing (BA 320) and Agricultural Marketing (BA 375).
Check out our agribusiness page